UPDATE Audience Profile

Core Audience

Gender: Females (Being a girl band, it is likely that our core audience will be female, who will be attracted to the video because they find it aspirational musically and stylistically, and will be able to relate to it more than male viewers)
Age: 15 - 30 years old (Our band members are all evidently in early adulthood/teenagers, and so audiences around this age are going to be able to relate to the artist more. Whilst we may attract some fans under this age, the artist name connotes more adult content and concepts, which if it doesn't put off younger fans who find it cool, may put off some parents. For this reason "Bitch and the Band" will be marketed at over 15s)
Ethnicity: All (There are an range of artist ethnicities within our band, making the artist more relatable, and there is no ethnic exclusivity connoted at any point with either the lyrics or the visuals in the music video)
Nationality: British and English-Speaking

Secondary Audience
Gender: Males
Age: 15-35
Ethnicity: All 
Nationality: British and English-Speaking

Tertiary Audience
Gender: All
Age: 15-35
Ethnicity: All
Nationality: Foreign, non English speaking audiences