Chaos Killed the Dinosaurs - You'll Find a Way

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Thursday, 19 September 2013

Final idea

This is a post about the development of our idea, from an initial idea to our final idea, and the final idea we settled on after rejecting our initial ideas



We had a meeting on Tuesday after school, with our media teachers and a few other groups, throwing out our ideas and discussing our music video ideas. We chose the song 'You'll find a way', by Santigold. We chose this song because it is quite upbeat and fast paced, but also quite a modern song that would attract our target audience (females, ages 16-35). The songs lyrics can also be interpreted in different ways easily, meaning we had a wider choice of what to put in our music video.

Our first idea for the video was to have 3 layers. The first being the performance, with shots of a band of 4 girls on different instruments; the lead singer, the drummer, the bassist and the guitarist. The second layer was to be our lead singer Arianna going crazy and strapped down in a hospital bed whilst singing, due to drug abuse. Our third layer was going to be 'flashback' shots of Arianna and a boy abusing drugs, and generally having a wild, reckless lifestyle that leads to the demise of Arianna.

We have developed this idea further and now still have the 3 layers to our music video, but have changed our idea so that Arianna no longer needs to be controlled due to drug abuse, but instead because she sees a male dancer, busking around Brick Lane and becomes infatuated with him. This infatuation leads her to become crazy and is eventually taken to a hospital and controlled by being strapped on a bed, or in a straight jacket. Nurses and doctors (the band members) enter and leave the room to give her pills and try and control her.


We chose this as our final idea because we had a good reason for Arianna going crazy, but also were able to use all our band members for the narrative parts of our music video. The performance shots mixed in also create a strong band identity, and work to attract an audience to our debut album.

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