Artist Identity

BAND NAME: Chaos Killed The Dinosaurs

VOICE: Arianna
DRUMS: Alice
GUITAR: Ella
BASS: Rakhi

SOUND: Indie-Pop
Influenced by Yeah Yeah Yeahs, M.I.A., Siouxsie and the Banshees, Amanda Blank, Neon Neon

STYLE: "Grunge and Glitter"

This mood-board is a visual representation of our band's style, particularly for the music video we will create. The left side of the page contains one look consisting of short black dresses, chunky jewellery and heavy black boots. The right side of the page presents the second look. This is much more free and grungy compared to the first, with baggy shirts, ripped tights, denim, studs and dark patterns. The centre displays an example of what our hair and glittery make-up may look like. We thought these two slightly different appearances would represent our rock-pop genre and glitter-grunge style perfectly.

IDENTITY

We have decided that our artist is a lead singer with a support band rather than equally important members. This is reflected by the name "Bitch and the Band" which is similar to Ian Dury and the Blockheads and Florence and the Machine, with Arianna as the "bitch" - the flashy front woman overshadowing the rest of the band. 
     Arianna's role as lead will be synergetic throughout our campaign, shown in our music video with her starring in the narrative strands and wearing the same style as the rest of the band in the performance but over the top and highly accessorised.
   The CD cover will feature Arianna in the foreground being unsuccessfully restrained by the rest of the band members.
   The website will feature promo shots of the band in a performance setting and also some close-ups of Arianna as well as the band biography being more about her than the rest of the band.
Our artist is not preaching a specific message, but image and attitude connote unrestrained confidence and individual freedom and pursuit of what you want.