Rakhi Question 2: How effective is the combination of your main product and ancillary texts?

I would say the combination of our main and ancillary products is very effective because we have demonstrated synergy throughout the project, in small ways but also through the overall image of band identity we have presented to our audiences as detailed below:

These are some annotations on the synergy between all three products, also on our website, we hosted a competition to win free concert tickets by guessing all the references on the projection in our video - creating another link

Band identity example - Florence and the Machine

Band identity was important for us since, as a debuting artist it was the key way in which we could link all three products together. Florence and the Machine have a similar band image to the one we tried to connote - a female led indie band whose members are majorly overshadowed by its lead singer, like Debbie Harry and to an extent Karen O. Above is a still from the video for 'You've Got the Love', which, like most of their music videos actually featured only Florence. Next to the Florence still is a still of a shot typical of many of the performance clips in our video. We took inspiration from Florence and the Machine's branding and our video is centred around our singer with less than 10 non-instrument band shots without Arianna, although we decided to include the band in the video for backing vocals and since we are challenging the indie convention with an all girl group. Below are both our and Florence and the Machine's website, both are branded in the style of the current album and feature Florence and Arianna most prominently in the images. At the bottom are both our album covers. Both feature only the lead singer and, like Florence and the Machine we knew we wanted to use a powerful image of the lead singer alone. On Lungs, Florence has her eyes shut which gives her the same kind of confident identity we wanted to give our lead singer, since both leads represent the band as a whole and creating an eye-catching album cover with a medium/close up portrait without eye contact is both difficult and suggestive of self-confidence of the artist. This self-confident, independent of her backup lead singer is exactly the band identity we connoted through all three products, thus making them an effective combination.

To further test the effectiveness of the combination of our products, we used a screening of our video at school as a mini-marketing campaign with the school being a microcosm of our audience in the general public. To do this, as well as a facebook event, we put up posters around the school, one in the style of the album with a still from our video and one using photos taken from the website. Both had our logo and QR codes linking to the website.

A GIF of the posters and putting them up

As the screening was almost full, I would say this campaign was a success and an example of combining elements of all three of our products successfully.