New media technologies were essential throughout every stage
of the project. In the research and planning stage we kept in contact using social
media. We had a ‘Music Video’ group message on Facebook, on which we could
discuss ideas and plan meetings and shoots. We also had conversations over
Skype when planning things at length. Skype was perfect for when we needed to
show eachother flat plans and album art sketches.
Youtube was particularly vital in this stage as it was our
means of finding a song. We listened to some other songs by Santigold and would
not have found ‘You’ll Find a Way’ without Youtube’s recommended videos. We
also used Youtube when looking for inspirations for our video. This is how we found the Panic! At The Disco video which was our main inspiration for the hospital. Although they
weren’t successful, we also used Spotify and Itunes to try and find a song to
use.
Web.20 allowed us to go to website such as Amazon an eBay to
purchase items needed for our shoots, for example the straightjacket, needles
and nurse outfits.
Construction:
Within the construction process we came across lots of
technologies and techniques that were very new to us. We were given cameras
that we had not worked with before so they took some getting used to. We used
the Canon 5D Mark II for our first shot as we realised it would be the best for
an intended focus pull. We shot everything
else on the HVR-V1E, another unfamiliar camera to us. We were also new to using
the lighting desk to control the Arri Flex studio lights. We were able to
reposition them, adjust the strength and use coloured filters to our advantage,
for example in the grunge set up. 
We used Adobe Premiere Pro CS5 when editing our music video.
Although we were familiar with this software after working with it last year,
the style of editing was completely different and there were effects which we
had to learn how to do, for example making the dancer look as though he was
disappearing
and also make him dream-like with the grade.
We really upped the contrast and saturation, also adding an echo effect. Here is a short clip of some original clips compared with
their graded versions:
We used a flash-based website (rather than HTML based)
called Wix to create our website. It was easy to use and allowed us to make a
website which was visual and interactive:
A massive benefit of Wix was that it allowed us to have
links to all our forms of social media. There were essential for targeting our
young, modern audience. Here is a video I created going through all of the
links:
We also created a Facebook page which was linked to our website:
We also ensured to included lots of links to ITunes on the website. After doing research I found that the sales of CDs are declining and there is a bigger focus on digital downloads in the modern age. Here are a few of the headlines I found online:
When creating our album cover we used Adobe Photoshop. Like
with Premiere Pro, we were familiar with the program but needed more advanced
effects and techniques for this project. For example, when editing the images
of the band members on the inside panels, we used a tool called the Skin
Smoother, which gave the images a more professional sheen. We also had to edit
everything within the digipack template.
Evaluation:
Web 2.0 was essential throughout the evaluation. It allowed
us to find necessary tools such as Camtasia for screen-capturing, Voki for
speaking avatars and website which can produce GIFs. It also proved useful when
getting our audience feedback. We used a website called SurveyMonkey to create
an online questionnaire. It was our most successful form of feedback as we
received over 50 responses. We also used
social media as a means of getting feedback, asking people questions via
messaging on Facebook. A Facebook event was
created to promote our screening and, even after the event, we were able to use
it as a platform to get people to answer our SurveyMonkey Questionnaire. 
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