This post displays my analysis of both The Veronicas and Florence and the Machine website. I chose The Veronicas for website analysis as well as album art analysis as they are a female duo, with a rock-pop genre. Although there are only two of them, they are an all-female group with a similar genre. I thought Florence and the Machine would be interesting to take a look at as they have a female lead, a similar music style and a strong brand.
Features of The Veronicas website
Home
- Clear, bold band name in the top right hand corner
- A banner with links to other pages
- Clear social media links in the bottom left corner
- Their latest music video playing almost full-screen
- A twitter feed along the bottom of the page
- A music player of their tracks below the twitter feed
- There is also a link where you can purchase the latest single on the right hand side, this remains in the same place throughout all the pages, as does the banner and band name
- Black and pink colour scheme
Other Pages
- News - about latest releases, past and upcoming events and appearances, with opportunities for the audience to interact by tweeting and Facebook liking.
- Shows and tour dates
- Photos - with a specific section of instagram pictures
- Videos - official music videos, covers and lyric videos
- Music - both albums and singles available for purchase through the website
- Shop - links away to an official merchandise website
- Links - social media, each twin's personal accounts, charities worked with and contact detail
Features of the Florence and the Machine website
Home
- Band name in their signature font at the top and central
- Main artist image underneath band name which is constantly changing
- The pastel colour scheme changes with image from yellow to purple to green, but overall style remains the same
- A banner containing links to other pages
- A very prominent link to purchase the latest single with clear social media links underneath this
- The bulk of the page is then taken up by a news feed, twitter feed, Toni & Guy advertisement and the latest music video embedded from youtube
- The website is very structured and easy to navigate
- The band name, artist image, banner and link to latest single purchasing and social media all remain throughout all the pages on the website
Other Pages
- News - about performances, appearances and new releases
- Blog - inside information about Florence and the Machine
- About - a short biography
- Media - order albums and singles
- Video - a variety of videos embedded from youtube
- Gallery - divided into sections eg/ live, promotional, behind-the-scenes
- Live - dates for live gigs
- Sign Up - to receive latest news, releases, ticket pre-sales
- Store - links away to a Florence and the Machine store website
Thoughts regarding the Chaos Killed the Dinosaurs website
We need to ensure the band name is very bold and iconic. It should stand out towards the top of the website. Although it is not 100% necessary, I think we should have a promo shot towards the top of the page, similar to that of Florence and the Machine. There should definitely be a permanent link to our debut album. We need to think about what we are going to put in our banner and make sure the navigation of our website is simple and easy.
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