Representation of Sexuality

We have decided that an important part of our music video is the representation of sexuality in our video.

Viewers of music videos become so familiarized with sexual activity and the objectification of women that the sexualization of women in music videos become seen as the norm. This may largely be due to record labels selling their female stars as sexy because 'sex sells.' Music is a product that women are used to sell that the primary target audience for many media companies are men. This means that female artists who assume they have full control of their sexuality are still being manipulated by men. However in our music video we want to challenge the sexualization of females.

Females such as Madonna and Beyonce assert themselves as the dominant parties and empowered women who refuse to serve patriarchal ideologies. Adele is also an example of this as she is not sold on her sexualization, but rather through her music and many of her publicity shots are close ups of only her face.

In our music video we want to use empower our female band through their sexuality. Despite the fact the band will be wearing nice dresses and clothes, through their sexuality they will be seen as subjects, rather than objectified. This will be done through the way they move for the camera, and the females band members controlling themselves, the way they move. In our group we discussed that it would be difficult to rule out any sexualization of female members, but that if we represent the band members as subjects rather than objects, the sexualization is used positively to represent our band as strong individuals who make their own decisions and have control over themselves, rather than females who are just objects for males to view.

Remember when I stressed the point that women are considered as nothing more than objects in patriarchal societies? If not, here is a reminder: Music is a product, women are used to sell that product and the primary target audience for media companies are men. So, by that reasoning, female artists who assume that they have full control of their sexuality and are supposedly empowered are still being manipulated by men.
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99

Remember when I stressed the point that women are considered as nothing more than objects in patriarchal societies? If not, here is a reminder: Music is a product, women are used to sell that product and the primary target audience for media companies are men. So, by that reasoning, female artists who assume that they have full control of their sexuality and are supposedly empowered are still being manipulated by men.
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99

Remember when I stressed the point that women are considered as nothing more than objects in patriarchal societies? If not, here is a reminder: Music is a product, women are used to sell that product and the primary target audience for media companies are men. So, by that reasoning, female artists who assume that they have full control of their sexuality and are supposedly empowered are still being manipulated by men.
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99

Remember when I stressed the point that women are considered as nothing more than objects in patriarchal societies? If not, here is a reminder: Music is a product, women are used to sell that product and the primary target audience for media companies are men. So, by that reasoning, female artists who assume that they have full control of their sexuality and are supposedly empowered are still being manipulated by men.
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99

Remember when I stressed the point that women are considered as nothing more than objects in patriarchal societies? If not, here is a reminder: Music is a product, women are used to sell that product and the primary target audience for media companies are men. So, by that reasoning, female artists who assume that they have full control of their sexuality and are supposedly empowered are still being manipulated by men.
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99