Whilst making an order for the needles, we thought we could achieve a graphic extreme close up of the needle sticking into flesh by using meat as a substitute as we clearly will not inject Arianna. We brainstormed ideas and decided that some of our options are the rind of a piece of pork, or perhaps a sausage if we could find a suitable colour.
Thursday, 31 October 2013
Props - Syringe Orders
Whilst making an order for the needles, we thought we could achieve a graphic extreme close up of the needle sticking into flesh by using meat as a substitute as we clearly will not inject Arianna. We brainstormed ideas and decided that some of our options are the rind of a piece of pork, or perhaps a sausage if we could find a suitable colour.
Meeting with Kai (Dancer/Actor) - 31/10/13
This post is a summary of what we discussed over lunch with our actor.
We decided that we wanted a mixture of static, flowing movements and more dramatic motion, including jumps and levels. We all listened to the song, and picked out sections which movements could correspond with. We asked him to choreograph certain sequences for parts of the song, but also asked him to be prepared to improvise within the themes we gave him.
In terms of costume, he assured us that he was happy to dance in most types of clothing. Therefore, he is going to send us pictures of a variety of options and we will see which best fits the style.
He also confirmed that he was available for the shoot and the re-shoot date just in case. We have arranged to meet with him once more prior to the first shoot in order to have a proper look and the dances he has prepared. In this meeting, we hope to make any final adjustments with him.
We decided that we wanted a mixture of static, flowing movements and more dramatic motion, including jumps and levels. We all listened to the song, and picked out sections which movements could correspond with. We asked him to choreograph certain sequences for parts of the song, but also asked him to be prepared to improvise within the themes we gave him.
In terms of costume, he assured us that he was happy to dance in most types of clothing. Therefore, he is going to send us pictures of a variety of options and we will see which best fits the style.
He also confirmed that he was available for the shoot and the re-shoot date just in case. We have arranged to meet with him once more prior to the first shoot in order to have a proper look and the dances he has prepared. In this meeting, we hope to make any final adjustments with him.
Saturday, 19 October 2013
Performance Scene - Projector
In one of our performance set ups, including the projector in the background, we are showing short clips from films that have relevance to our band, such as Heathers and Fight Club. This includes references to pop culture that the audience can relate to.
For example, the scene at the end of the film Fight Club, is of buildings falling down, and is an iconic moment in the film, after the main character has just found out he has two personalities and has been imagining one. This will be recognised instantly by most people, and adds to our band identity.
Other clips we wish to include on our projection are:
Fight Club: where Tyler gets a chemical burn on hand
Heathers: JD and Veronica shooting scene in the forest
One Flew Over the Cuckoos Nest: McMurphy breaking a window
Shutter Island: Scene in ward C talking to another mental patient
Shutter Island: End scene - Teddy Daniels realising he is Andrew Laeddis
Candy: Opening scene, with the 2 main characters spinning
We have not decided on every clip yet, but these are some of the clips we have been thinking about. When we design our projection we have to ensure that the clips are powerful but short because shots will be short as a lot of montage editing will be used, so the clips have to be easily recognised as they are scene for only a couple of seconds at a time.
For example, the scene at the end of the film Fight Club, is of buildings falling down, and is an iconic moment in the film, after the main character has just found out he has two personalities and has been imagining one. This will be recognised instantly by most people, and adds to our band identity.
Other clips we wish to include on our projection are:
Fight Club: where Tyler gets a chemical burn on hand
Heathers: JD and Veronica shooting scene in the forest
One Flew Over the Cuckoos Nest: McMurphy breaking a window
Shutter Island: Scene in ward C talking to another mental patient
Shutter Island: End scene - Teddy Daniels realising he is Andrew Laeddis
Candy: Opening scene, with the 2 main characters spinning
We have not decided on every clip yet, but these are some of the clips we have been thinking about. When we design our projection we have to ensure that the clips are powerful but short because shots will be short as a lot of montage editing will be used, so the clips have to be easily recognised as they are scene for only a couple of seconds at a time.
Album Art Research
Siouxsie and the Banshees
I decided to do album art research on Siouxie and the Banshees debut album. The band is not all female, but the main female vocalist is female, and the bands style is similar to ours, as their music comprises elements of pop and gothic rock.
This is an unconventional debut album cover, because often on the cover of debut albums, artists include a picture of them to introduce the band. Siouxshie and the banshees have gone for something different, offering an image that continues onto the back of the album. The album art is influenced by a 1968 film called The Swimmer. Their debut album introduced their sound, now regarded as a post-punk sound.
Despite an unconventional debut album cover, the album art does feature many conventions including:
- Some imagery, referencing popular culture of the time from the film 'The Swimmer', attracting viewers
- The band are not featured on the album art creating enigma around who the band are, especially as it is their debut album
- The band and album name in a colour that stands out, bold, against the dark colours of the background
- Synergy between the front and back cover of the album, with similar colours and the imagery continuing onto the back of the album
- The album and band name down the spine of the CD
- On the back cover: bar code, copyright info and information about the record label
The style of this album is unconventional, especially for a debut album, as the artist is not featured on the album art at all, but a strong reference to popular culture of the time as been used instead to attract viewers.
Thursday, 17 October 2013
Brick Lane Location Reccie
We decided to do a location reccie before shooting our outdoor scenes so that we could plan our shots and shoot schedules etc. but also so that we could understand what was possible and so that as a group we had a united vision of what was to be achieved. We looked around the areas of Brick Lane and Shoreditch as we knew that there would be lots of street art rather than just normal graffiti, and as a group we had established a preference for this because of the urban feel as well as the many individual connotations of each piece of art.
Here is a powerpoint with all the locations we went to on the day!
When seeing that one piece of grafitti we loved was covered up when a shop opened (first image below), we realised how important it is to research and plan locations carefully, and to get permissions when appropriate!
Here is a powerpoint with all the locations we went to on the day!
When seeing that one piece of grafitti we loved was covered up when a shop opened (first image below), we realised how important it is to research and plan locations carefully, and to get permissions when appropriate!
We particularly liked the graffiti below due to the bright colours. We had to take into account how things would look on camera and we believed these would stand out.
We found the graffiti below with the rockets on a main road. We then realised that this would be particularly difficult to shoot as it can be very busy. We therefore ensured to look for more locations to replace those which may be impossible to shoot near.
Wednesday, 16 October 2013
Costume and Prop Research: Strait Jacket
As part of the hospital scene, we want to use a strait jacket. None of us own a strait jacket so we researched online to find one within our budget. Here are some we have found so far:
Tuesday, 15 October 2013
Website Research - Cage the Elephant, Noisettes, Yeah Yeah Yeahs
This post contains analysis of the websites of three bands with similarities to Chaos Killed the Dinosaurs: Cage the Elephant, a band who had great success with their debut album, the Yeah Yeah Yeahs, one of our musical influences with a strong female lead and the Noisettes, a band which also has strong female representation, all of the indie pop/rock genres.
This is the current front page of the Yeah Yeah Yeah's website, it features:
- band branding in the top left corner taken from their most recent album
- a blog on the home page giving users information on band news and pictures and videos of gigs
- a modern, simple font
- an easy to use navigation bar on the side
- a black and white colour scheme which helps the coloured band branding
- a background which appears to be a part of a body with moving bugs crawling on it which is confusing which draws in and fascinates the user
- links to social media in the bottom left hand corner
- a list of people listening with a link to their live blog
This is the current front page of the Noisettes' website, featuring:
- Branding of latest album through imagery, colours and font
- Links to buy first single and new album
- Large band picture
- Female lead of band is more prominent with composition and costume in image
- Bright, eye-catching aesthetics
- Links to social media at the bottom
- Animal imagery of cheetahs
- News about tours and performance on home page
- Links to new, blog, media and live performance at top bar on home page
- Institutional copy at bottom of page
- Iconic band font, different to album font
- black and white colour scheme
- scrolling image reel as main feature, including:
- aspirational tour video (a band member crowd surfing has good connotations about concerts and relationship between band and crowd/fans)
- link to buy latest album
- link to music store
- link to merchandise store
- branding of latest album in synergy with colour scheme and imagery of front page
- blog of latest news on front page
- link to sign up to their newsletter
- music player
- link to news, music, tours, photos, videos, biography and shop on navigation bar
- different fonts for album name and band name
- synergy between imagery on album and website
- what to put in our navigation bar as the Yeah Yeah Yeahs and the Noisettes have minimal navigation options, however this may be because they are more established bands and have less need to promote merchandise to fans
- having a blog or news on our home page
- having a link to "buy" our debut single or album on the home page
- band performance pictures, although this only featured with Cage the Elephant, it is effective in promoting their live music
- having a scrolling reel on our home page as this bombards the user with promotion of the band
Sunday, 13 October 2013
Audience Feedback - female early 40s
I asked a woman in her early 40s - i.e. one end of our primary audience the following questions to evaluate how we were going so far:
- Do you like the band name - Chaos Killed the Dinosaurs?
- 'yes, it's unusual'
- Do you like the album name - Shut Your Goddamn Mouth and Play Some Music?
- 'yes, it's interesting but perhaps a bit wordy'
- Do you like the song?
- 'yes, I like strong female artists and it's quite catchy'
- Name 3 characteristics you would like to see in a new artist.
- 'integrity - more concern with the music than appearance'
- 'something a bit new, perhaps that hasn't been done before'
- 'continuity - so many artists are brilliant in one album and awful in the next'
- What type of music videos do you like?
- 'I like to see a lot of the artist - maybe get a bit of an insight into their personality'
- How you do consume music, how often, and where from?
- 'usually on Spotify or the radio when I'm at home, mostly on the weekends because I'm busy with my daughter on weeknight evenings, occasionally I go to concerts'
This is generally positive feedback - although she stated that the album name was long, we think it fits our image to use another pop culture reference. Our lead singer is supposed to be mysterious, however, the idea for the video is meaningful and will feature a lot of her so hopefully this will appeal adequately.
Saturday, 12 October 2013
Copyright email
Audience Questionnaire
As a group, we decided to each take a category of our target audience and ask a few questions:
The response was very positive, I thought it was really good that Alice was able to identify our genre from the band name and album name. Although it is evidently not the usual type of music she would listen to, she seemed to think the majority of our ideas were strong.
She picked up on style being an important part of a new artist to her, I therefore think we need to concentrate a lot more on this aspect of our music video. She likes narrative music videos, and although ours is not, I feel there is a slight progressing story.
- Do you like the band name - Chaos Killed the Dinosaurs?
- Do you like the album name - Shut Your Goddamn Mouth and Play Some Music?
- Do you like the song?
- Name 3 characteristics you would like to see in a new artist.
- What type of music videos do you like?
- How you do consume music, how often, and where from?
I interviewed a female member of our year group, Alice Brown, 18 years old:
Thoughts on response:
The response was very positive, I thought it was really good that Alice was able to identify our genre from the band name and album name. Although it is evidently not the usual type of music she would listen to, she seemed to think the majority of our ideas were strong.
She picked up on style being an important part of a new artist to her, I therefore think we need to concentrate a lot more on this aspect of our music video. She likes narrative music videos, and although ours is not, I feel there is a slight progressing story.
Friday, 11 October 2013
Website Research and Analysis
This post displays my analysis of both The Veronicas and Florence and the Machine website. I chose The Veronicas for website analysis as well as album art analysis as they are a female duo, with a rock-pop genre. Although there are only two of them, they are an all-female group with a similar genre. I thought Florence and the Machine would be interesting to take a look at as they have a female lead, a similar music style and a strong brand.
Features of The Veronicas website
Home
- Clear, bold band name in the top right hand corner
- A banner with links to other pages
- Clear social media links in the bottom left corner
- Their latest music video playing almost full-screen
- A twitter feed along the bottom of the page
- A music player of their tracks below the twitter feed
- There is also a link where you can purchase the latest single on the right hand side, this remains in the same place throughout all the pages, as does the banner and band name
- Black and pink colour scheme
Other Pages
- News - about latest releases, past and upcoming events and appearances, with opportunities for the audience to interact by tweeting and Facebook liking.
- Shows and tour dates
- Photos - with a specific section of instagram pictures
- Videos - official music videos, covers and lyric videos
- Music - both albums and singles available for purchase through the website
- Shop - links away to an official merchandise website
- Links - social media, each twin's personal accounts, charities worked with and contact detail
Features of the Florence and the Machine website
Home
- Band name in their signature font at the top and central
- Main artist image underneath band name which is constantly changing
- The pastel colour scheme changes with image from yellow to purple to green, but overall style remains the same
- A banner containing links to other pages
- A very prominent link to purchase the latest single with clear social media links underneath this
- The bulk of the page is then taken up by a news feed, twitter feed, Toni & Guy advertisement and the latest music video embedded from youtube
- The website is very structured and easy to navigate
- The band name, artist image, banner and link to latest single purchasing and social media all remain throughout all the pages on the website
Other Pages
- News - about performances, appearances and new releases
- Blog - inside information about Florence and the Machine
- About - a short biography
- Media - order albums and singles
- Video - a variety of videos embedded from youtube
- Gallery - divided into sections eg/ live, promotional, behind-the-scenes
- Live - dates for live gigs
- Sign Up - to receive latest news, releases, ticket pre-sales
- Store - links away to a Florence and the Machine store website
Thoughts regarding the Chaos Killed the Dinosaurs website
We need to ensure the band name is very bold and iconic. It should stand out towards the top of the website. Although it is not 100% necessary, I think we should have a promo shot towards the top of the page, similar to that of Florence and the Machine. There should definitely be a permanent link to our debut album. We need to think about what we are going to put in our banner and make sure the navigation of our website is simple and easy.
Initial Audience Feedback - Secondary Audience - Young Males
I interviewed our secondary audience of males. I asked them the following questions and their responses are recorded in the video below.
Reflection on audience feedback
In general this is positive feedback, which is great because it means our artist and their music would be marketable to a reasonably large audience, rather than just the primary audience of 15-45 year old females. Whilst they did not recognise the references in which the artist name and album name are based, they seemed to like the artist name in particular. They reported that there may be confusion with the album name, however I think this will be more recognisable to an older audience, and it did not appear to alienate them, which is another positive thing. Furthermore, they liked the song, and this is very important seeing as they are unlikely to watch music videos don't go viral. This leads me to think that we would have to connote artist identity strongly through the website and album art in order to reach this audience group. I have learnt a lot through this feedback and it will help me and the group especially with regards to the ancillary tasks.
- Do you like the band name - Chaos Killed the Dinosaurs?
- Do you like the album name - Shut Your Goddamn Mouth and Play Some Music?
- Do you like the song?
- Name 3 characteristics you would like to see in a new artist.
- What type of music videos do you like?
- How you do consume music, how often, and where from?
Reflection on audience feedback
In general this is positive feedback, which is great because it means our artist and their music would be marketable to a reasonably large audience, rather than just the primary audience of 15-45 year old females. Whilst they did not recognise the references in which the artist name and album name are based, they seemed to like the artist name in particular. They reported that there may be confusion with the album name, however I think this will be more recognisable to an older audience, and it did not appear to alienate them, which is another positive thing. Furthermore, they liked the song, and this is very important seeing as they are unlikely to watch music videos don't go viral. This leads me to think that we would have to connote artist identity strongly through the website and album art in order to reach this audience group. I have learnt a lot through this feedback and it will help me and the group especially with regards to the ancillary tasks.
Ancillary Tasks
Album Cover
This is some of the album art of our influential artists/bands:
After deciding on our band's USP, with the front-woman/singer being very crazy and wild with the rest of the band being her support, we began to think about album art.
We liked the idea of the main image being the band trying to reign in the very out-there singer - but physically. There are many ways we thought we could show this, for example, pulling her back with ropes or their hands. We also thought that we could increase the synergy between the debut music-video and the album art if we kept the singer in the straight jacket and have the band pulling on the straps.
Here are some examples of designs:
This is some of the album art of our influential artists/bands:
After deciding on our band's USP, with the front-woman/singer being very crazy and wild with the rest of the band being her support, we began to think about album art.
We liked the idea of the main image being the band trying to reign in the very out-there singer - but physically. There are many ways we thought we could show this, for example, pulling her back with ropes or their hands. We also thought that we could increase the synergy between the debut music-video and the album art if we kept the singer in the straight jacket and have the band pulling on the straps.
Here are some examples of designs:
Locations 2
The following are pictures taken at a potential location I explored, not far from Brick Lane:
This location has several features which could be useful for our music video:
- it is one bus ride away from Brick Lane where we intend to shoot the majority of our non-studio scenes
- it features graffiti which represents the gritty urban feel we are aiming for
- it is in a residential area so we would not have to worry about crowds although we would have to be careful not to anger any residents
- the decorations and strange objects in the area could help create a sense of surrealism, helping reinforce that the scenes are a figment of Arianna's imagination
- there are several alleys and pathways leading off which would be helpful for the chase scene we want at the end of our video
- there is an art studio which we might be able to use to power lights if we need them
Album Art Research - Parallel Lines
How this influences us:
- We will definitely use a different text for band name and album name to present a band identity separate from the album
- We will use a chain motif to create synergy between the front and back of the album
- Using composition and mise-en-scene we will demonstrate that Arianna is the front woman of our band
- Clearly using images of performance can be effective but we will have to think about how we will grade, edit and compose our shots
- We need to think more about the colour scheme
- Background clearly has a big effect on the overall aesthetics of the album so we will need to consider this in more detail in our planning
Thursday, 10 October 2013
Music video research - Yeah Yeah Yeahs, 'Heads Will Roll'
This is the music video for 'Heads Will Roll' by the Yeah Yeah Yeahs', an indie pop song by one of our influences. It is a performance based concept video and also has creative representations of reality, making it appropriate to analyse for our own video.
The editing pace changes with the tempo and climaxes of the music - getting faster and becoming more of a montage as the song gets more intense, starting with a 45s shot. Different techniques such as cross dissolves and rapid fades to black were used to echo the music, with cross dissolves in the slower parts and the fades to black in the chorus the make the action seem more dramatic. This is echoed by the camerawork which begins very fluidly and as the song becomes more climactic the video becomes more shaky and the camera moves faster and at more extreme angles. I really liked the smooth camera moving around stage in the beginning and would like to use movement like that in our video, especially for the "tell them" bit.
Only one set appears to be used. Although the wolf man appears from some sort of alley, it leads to the stage. This is revealed after the wolf man is introduced and the lack of connection between him and the performance creates mystery before it is explained. The band and wolf man are all dressed smartly, however all the men wear black whereas Karen O wears an extravagant red dress. Mise-en-scene is also used to create a representation of blood, using glitter and instead of people bleeding, glitter is strewn everywhere in the carnage. This is an interesting way of representing a scene and we will think about this when we come to construct our hospital.
In terms of Goodwin's music video theory:
- There are strong links between lyrics and visuals, though in an unexpected way, since the wolf is ripping peoples heads off, the people are running not dancing, although the lead singer does literally dance till she is dead
- The tempo of the editing and movement changes as the music climaxes
- The concept video is a common characteristic of the indie genre
And in terms of Vernallis:
- Editing - there is non-continuity editing, plenty of jump cuts and changes in pace of editing
- Camera movement and framing - the camera is constantly moving and the framing begins with establishing shots which become less frequent towards the end
- Diegesis - a world is very much created in the music video where the wolf is on a rampage at the concert, actions are often not completed because the shot jumps to different events or places
- Narrative - the narrative is simple but not necessarily linear: a werewolf turns at the concert and hunts everyone down, but we continue to fragmentedly watch the performance
Wednesday, 9 October 2013
Album Art Research
I decided to research the Album Art for Hey Monday and The Veronicas.
Although Hey Monday are not an all female band, they have a female vocalist and pop-punk. Their band consist of a lead vocalist, lead guitarist, rhythm guitarist, bass guitarist and a drummer, similar to our band. They recorded their debut album in 2008.
- The front of their album builds up a lot of suspense, we do not see any images of the artist and the genre isn't given away either. This could intrigue customers into picking up the album and looking at it in further detail. The band and album name are very prominent in a bold font.
- The image of the band in then seen on the back with an image where they are all roughly equal in size and positioning, this could connote unity in the band. Many of the conventions for back covers are met, including a bar-code, copyright information and record label details.
- Over the two covers, a very synergistic style and colour scheme has been created. The lined paper, ink stains and sketchy image connotes a work-in-progress, an unfinished and unpolished product. This would appeal to their fans who are likely to want a band who seem real and relatable.
The Veronicas are a female rock duo, also twin sisters, and produced their debut album in 2005.
- The front of their album cover provides a similar suspense to the Hey Monday album. The two lipstick marks reveal the fact they are a duo but again, genre is not too apparent. The band name is very central in a bold font, but the album name, 'the secret life of...' is a lot smaller. However, it is still very clear and it creates a clever overall image with the central band name finishing off the sentence.
- The artist identity becomes very clear on the back cover with two images of the duo. Again, the conventions are kept to with the bar-code, track list and other information.
- There is a very clear style to this cover, almost scrapbook-like. The front is crumpled paper with prints and doodles, and the back contains lots of layers images as though they have been cut out and stuck on. (Even the track names have been scribbled out and re-written!) There is also a synergistic colour scheme with a pop of pink. These all collate to instantly attract their target market, predominantly young females. The idea of the scrapbook is instantly memorable and relatable, and like the Hey Monday album, the untidy finish adds a sense of realism to the artist.
Final Thoughts
I was quite surprised that the two artists I chose at random to look at had a similar style to their debut albums, and it can be considered quite unconventional. Often with a debut album, an artist image features on the front to attract an audience and help to feed them information about the genre and artist. However, this was definitely achieved on the back covers, and I think the approach which creates suspense could be very beneficial.
Initial Lyrics Breakdown
We decided to do a lyrics break down in order to establish any key shots, or visual imagery we needed to plan, as well as to identify how the video progresses and what happens at certain points. This work is moving towards making our storyboard and shot list.
Music Video Research
I looked at a number of Paramore music videos, because although they only have one female members of their band (the lead singer), she is the band member that is slightly kooky, edgy and is the lead of the band, which is something we plan to do in our music video. After watching a number of their music videos, it became clear that the focus in every video in on the lead singer, whether it be in performance layers of their music video, or narrative layers.
I looked at Paramore's video 'Monster' to do some research in music videos and Paramore as a good influence towards are music video due to the main, edgy lead singer. The video uses multiple layers, including performance and concept.
Performance: During the performance shots, the focus is around Hayley Williams, the lead singer, and a lot of the shots of her are close ups of her singing with passion and emotion. There are also many montage shots of the band's instruments and the montage shots vary alot, from high angle shots and low angle shots to a tilted frame, all keeping the viewers interested.
Concept: The concept shots start of with Hayley Williams lying in water, singing, which is also a key element of our music video. The focus is around her in the concept parts of the song, but her band members are also in later shots lying in the water next to her, and play small roles further on in the video. There are shots of an abandoned building on it's own and deserted rooms which introduce the setting to the concept layers in the story, that the band members gradually join. At the end of the video, as the band are running through the abandoned building, they end up in the room where they have been performing throughout the song, adding a twist to the end of the video.
The editing between the concept and performance elements of the music video is not smooth. All the shots have been put in as a montage to create the bands image as the edgy band that it is and keep viewers engaged and interested. As you move towards the end of the music video, the montage becomes even choppier and quicker, connoting that the song is building up and reaching it's peak and the main chorus. Although the video is split into performance and concept, there are 3 parts to the song; the shots in the abandoned building, the shots of the band lying in water, and the performance elements of the song.
I looked at Paramore's video 'Monster' to do some research in music videos and Paramore as a good influence towards are music video due to the main, edgy lead singer. The video uses multiple layers, including performance and concept.
Performance: During the performance shots, the focus is around Hayley Williams, the lead singer, and a lot of the shots of her are close ups of her singing with passion and emotion. There are also many montage shots of the band's instruments and the montage shots vary alot, from high angle shots and low angle shots to a tilted frame, all keeping the viewers interested.
Concept: The concept shots start of with Hayley Williams lying in water, singing, which is also a key element of our music video. The focus is around her in the concept parts of the song, but her band members are also in later shots lying in the water next to her, and play small roles further on in the video. There are shots of an abandoned building on it's own and deserted rooms which introduce the setting to the concept layers in the story, that the band members gradually join. At the end of the video, as the band are running through the abandoned building, they end up in the room where they have been performing throughout the song, adding a twist to the end of the video.
The editing between the concept and performance elements of the music video is not smooth. All the shots have been put in as a montage to create the bands image as the edgy band that it is and keep viewers engaged and interested. As you move towards the end of the music video, the montage becomes even choppier and quicker, connoting that the song is building up and reaching it's peak and the main chorus. Although the video is split into performance and concept, there are 3 parts to the song; the shots in the abandoned building, the shots of the band lying in water, and the performance elements of the song.
Audience Feedback
As a group we each interviewed a member of our target audience to see their feedback relating to our song choice and band decisions.
The questions were:
1. Do you like the band name - Chaos Killed the Dinosaurs?
2. Do you like the album name - Shut Your Goddamn Mouth and Play Some Music?
3. Do you like the song?
4. Name 3 characteristics you would like to see in a new artist.
5. What type of music videos do you like?
6. How you do consume music, how often, and where from?
I interviewed a female member of our target audience, Emily Pyall, aged 24. Her answers were as follows:
1. I don't dislike the band name. I think it is strange, but this makes it catchy as it is random and unusual which catches my attention.
2. Yes I do like the album name, I think it is funny and this attracts my attention and the unusual name relates back to the band name.
3. I do not like that song because it is not my type of my music but I can imagine a few of my friends listening to music like this.
4. From a new artist I would like to see...
a) they write their own songs
b) a unique voice so you can really tell them apart from everyone else
c) they play a guitar
5. I like music videos that fit with the song and tell a story, so that the two link together.
6. I listen to most music on the radio to and from work daily, but I also listen to some when I am out with my friends at parties or clubs and watching the music channel on TV occasionally.
The questions were:
1. Do you like the band name - Chaos Killed the Dinosaurs?
2. Do you like the album name - Shut Your Goddamn Mouth and Play Some Music?
3. Do you like the song?
4. Name 3 characteristics you would like to see in a new artist.
5. What type of music videos do you like?
6. How you do consume music, how often, and where from?
I interviewed a female member of our target audience, Emily Pyall, aged 24. Her answers were as follows:
1. I don't dislike the band name. I think it is strange, but this makes it catchy as it is random and unusual which catches my attention.
2. Yes I do like the album name, I think it is funny and this attracts my attention and the unusual name relates back to the band name.
3. I do not like that song because it is not my type of my music but I can imagine a few of my friends listening to music like this.
4. From a new artist I would like to see...
a) they write their own songs
b) a unique voice so you can really tell them apart from everyone else
c) they play a guitar
5. I like music videos that fit with the song and tell a story, so that the two link together.
6. I listen to most music on the radio to and from work daily, but I also listen to some when I am out with my friends at parties or clubs and watching the music channel on TV occasionally.
Tuesday, 8 October 2013
Performance Video Analysis
I decided to analyse Hey Monday's performance and narrative video for I Don't Want to Dance. I really wanted to look at performance aspects and although the band is not all female, the instruments are the same and the genre is similar. The video is predominantly performance with a strand of narrative, in which the vocalist's character arrives at the band's gig with a boy and becomes annoyed with him when he tries to make moves on other girls.
Camera and Lighting
- There is always a lot of movement, often jerky and hand held rather than smooth and even. For example, pans in all directions and swoops
- A lot of CU beauty shots of the lead vocalist with band out of focus
- Lots of LS of the band and CUs of instruments
- Lens Flares are used
- The narrative aspect is completely handheld POV shots
- Although in a dark empty car park, the band is very well-lit
- Confident, emotive, energetic
- Actions with lyrics
- All members of band never stand still
- Jumps
- Exaggerated lip-sync
- A lot of space in set up to walk around
- Move according to music
- Band interact with eachother
- Narrative aspects come through in verses
- Choruses are almost completely performance
- The final chorus cuts between the two a lot more
- Choppy editing throughout
Representation of Sexuality
We have decided that an important part of our music video is the representation of sexuality in our video.
Viewers of music videos become so familiarized with sexual activity and the objectification of women that the sexualization of women in music videos become seen as the norm. This may largely be due to record labels selling their female stars as sexy because 'sex sells.' Music is a product that women are used to sell that the primary target audience for many media companies are men. This means that female artists who assume they have full control of their sexuality are still being manipulated by men. However in our music video we want to challenge the sexualization of females.
Females such as Madonna and Beyonce assert themselves as the dominant parties and empowered women who refuse to serve patriarchal ideologies. Adele is also an example of this as she is not sold on her sexualization, but rather through her music and many of her publicity shots are close ups of only her face.
In our music video we want to use empower our female band through their sexuality. Despite the fact the band will be wearing nice dresses and clothes, through their sexuality they will be seen as subjects, rather than objectified. This will be done through the way they move for the camera, and the females band members controlling themselves, the way they move. In our group we discussed that it would be difficult to rule out any sexualization of female members, but that if we represent the band members as subjects rather than objects, the sexualization is used positively to represent our band as strong individuals who make their own decisions and have control over themselves, rather than females who are just objects for males to view.
Viewers of music videos become so familiarized with sexual activity and the objectification of women that the sexualization of women in music videos become seen as the norm. This may largely be due to record labels selling their female stars as sexy because 'sex sells.' Music is a product that women are used to sell that the primary target audience for many media companies are men. This means that female artists who assume they have full control of their sexuality are still being manipulated by men. However in our music video we want to challenge the sexualization of females.
Females such as Madonna and Beyonce assert themselves as the dominant parties and empowered women who refuse to serve patriarchal ideologies. Adele is also an example of this as she is not sold on her sexualization, but rather through her music and many of her publicity shots are close ups of only her face.
In our music video we want to use empower our female band through their sexuality. Despite the fact the band will be wearing nice dresses and clothes, through their sexuality they will be seen as subjects, rather than objectified. This will be done through the way they move for the camera, and the females band members controlling themselves, the way they move. In our group we discussed that it would be difficult to rule out any sexualization of female members, but that if we represent the band members as subjects rather than objects, the sexualization is used positively to represent our band as strong individuals who make their own decisions and have control over themselves, rather than females who are just objects for males to view.
Remember
when I stressed the point that women are considered as nothing more
than objects in patriarchal societies? If not, here is a reminder: Music
is a product, women are used to sell that product and the primary target audience for media companies are men.
So, by that reasoning, female artists who assume that they have full
control of their sexuality and are supposedly empowered are still being
manipulated by men.
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99
Remember
when I stressed the point that women are considered as nothing more
than objects in patriarchal societies? If not, here is a reminder: Music
is a product, women are used to sell that product and the primary target audience for media companies are men.
So, by that reasoning, female artists who assume that they have full
control of their sexuality and are supposedly empowered are still being
manipulated by men.
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99
Remember
when I stressed the point that women are considered as nothing more
than objects in patriarchal societies? If not, here is a reminder: Music
is a product, women are used to sell that product and the primary target audience for media companies are men.
So, by that reasoning, female artists who assume that they have full
control of their sexuality and are supposedly empowered are still being
manipulated by men.
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99
Remember
when I stressed the point that women are considered as nothing more
than objects in patriarchal societies? If not, here is a reminder: Music
is a product, women are used to sell that product and the primary target audience for media companies are men.
So, by that reasoning, female artists who assume that they have full
control of their sexuality and are supposedly empowered are still being
manipulated by men.
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99
Remember
when I stressed the point that women are considered as nothing more
than objects in patriarchal societies? If not, here is a reminder: Music
is a product, women are used to sell that product and the primary target audience for media companies are men.
So, by that reasoning, female artists who assume that they have full
control of their sexuality and are supposedly empowered are still being
manipulated by men.
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99
Read more at http://thelavalizard.com/2013/08/female-sexuality-in-music-empowered-or-objectified/#50RGP1IufkuKrVKJ.99
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