Logo Development

When creating the logo, we had a clear idea of a rough image: we wanted graffiti style text for an edgy urban feel, warped into the shape of a circle, however, details and additions to this design came along the way. The following pictures demonstrate the process we went through in the making of our logo:

This is the initial font with only a text warp; this was not round enough for the effect we were trying to achieve.

We used a free transform warp to create a slicker, circular text which was still legible, having reached the initial idea however, we decided this was too plain.

Since our band name is derived from an adapted movie quote not an affection for the extinct creatures, we did not want to affiliate ourselves too much with their image, however, to give the logo more depth we thought we would add the shadow and outline of a dinosaur, using a clipping mask, to just the text not the space in between. This makes our logo more eye-catching as it is not immediately obvious what the overlaid image is.

The final logo
To  reinforce the edgy urban feel, we erased the edges of the font slightly so it looked more like graffiti and added a black circle outline for a slick finish and so it looked like the font was bursting out of somewhere instead of just being round which reflects the larger than life attitude of our lead singer.